BRAND USAGE POLICY
Effective Date: 02/01/2023 – 2nd January 2023
1. Introduction
This Brand Usage Policy (“Policy”) outlines the guidelines for the proper and authorised use of the Transcend Awards Limited brand (“Brand”).
By using the Brand, Users must read, acknowledge and agree to comply by the full terms of this Brand Usage Policy.
This Policy applies to all individuals and entities who wish to use the Brand in any form, including but not limited to employees, partners, contractors, and third-party organisations (“Users”). By using the Brand, Users agree to comply with this Policy.
2. Brand Colour Palette
Transcend Awards Limited uses the following colour palette/scheme:-
Colour | #HEX Code | RGB / CMYK / Pantone |
Transcend Blue | #00B6DD | RGB: R:2 | G:182 | B:220 CMYK: C:71 | M:5 | Y:8 | K:0 Pantone: 306C |
Transcend Green | #8CC640 | RGB: R:140 | G:198 | B:64 CMYK: C:50 | M:0 | Y:99 | K:0 Pantone: 7488C |
Transcend Hot Pink | #e31766 | RGB: R:227 | G:23 | B:102 CMYK: C:5 | M:100 | Y:38 | K:0 Pantone: 213C |
Click on the colours below, to copy the #HEX code!
3. Transcend Awards Limited Logo and motif assets
4.1 Backlink Requirement to link to Transcend Awards website
When using Transcend Awards’ brand assets on websites, digital platforms, or other online materials, it is a requirement to include a proper backlink to Transcend Awards’ official website, https://www.transcendawards.co.uk. The backlink should be prominently displayed and easily accessible to users. This ensures that users can directly access accurate and up-to-date information about Transcend Awards and its offerings.
Link code standard:
<a href="https://www.transcendawards.co.uk/" target="_blank">Transcend Awards</a>
Link code with image:
<a href="https://www.transcendawards.co.uk/"> <img border="0" alt="Transcend Awards - Regulated Awarding Organisation" src="https://www.transcendawards.co.uk/wp-content/uploads/2023/06/transcend-awards-logo-sm.png"> </a>
4.2 Social Media guidelines
When posting and including Transcend Awards:-
X/Twitter Handle: @AwardsTranscend
Twitter Page/Profile: (1) Transcend Awards (@AwardsTranscend) / X (twitter.com)
LinkedIn Tag: @Transcend Awards
https://www.linkedin.com/company/transcend-awards-ltd
Instagram:
@transcendawards
https://www.instagram.com/transcendawards
Facebook:
https://www.facebook.com/transformwithtranscend
5. Ownership and Trademarks
The Brand, including but not limited to the name “Transcend Awards Limited,” logos, slogans, and any associated visual elements, are the exclusive property of Transcend Awards Limited. All rights to the Brand are reserved. Users may only use the Brand as expressly permitted under this Policy and with prior written authorisation from Transcend Awards Limited.
6. Authorised Use of the Brand
a. Logo and Visual Identity: Users may use the official Transcend Awards Limited logo and visual identity elements only as provided by Transcend Awards Limited. Any alterations, modifications, or unauthorised use of the logo or visual identity is strictly prohibited.
b. Promotional and Marketing Materials: Users may use the Brand in promotional and marketing materials to represent their association with Transcend Awards Limited. This includes digital and print materials such as websites, social media, brochures, and advertisements. All materials must be accurate, respectful, and aligned with the values and reputation of Transcend Awards Limited.
c. Attribution: Users must clearly state their association with Transcend Awards Limited when using the Brand. This may include using phrases such as “Authorised Partner of Transcend Awards” or “Recognised Centre of Transcend Awards.“
d. Backlink Requirement to link to Transcend Awards website: When using Transcend Awards’ brand assets on websites, digital platforms, or other online materials, it is a requirement to include a proper backlink to Transcend Awards’ official website, https://www.transcendawards.co.uk. The backlink should be prominently displayed and easily accessible to users. This ensures that users can directly access accurate and up-to-date information about Transcend Awards and its offerings.
Link code standard:
<a href="https://www.transcendawards.co.uk/" target="_blank">Transcend Awards</a>
Link code with image:
<a href="https://www.transcendawards.co.uk/"> <img border="0" alt="Transcend Awards - Regulated Awarding Organisation" src="https://www.transcendawards.co.uk/wp-content/uploads/2023/06/transcend-awards-logo-sm.png"> </a>
7. Prohibited Uses of the Brand
a. Misrepresentation: Users must not use the Brand in a way that misleads or deceives others or creates a false impression of association, endorsement, sponsorship, or partnership with Transcend Awards Ltd.
b. Alterations and Modifications: Users must not alter or modify the Brand, including its colors, proportions, or elements, without prior written consent from Transcend Awards Limited.
c. Endorsement or Sponsorship: Users must not use the Brand to endorse or promote third-party products, services, or causes without prior written authorisation from Transcend Awards Limited.
d. Disparagement and Defamation: Users must not use the Brand in a manner that disparages, defames, or harms the reputation of Transcend Awards Limited or its stakeholders.
e. Domain Names and Social Media Handles: Users must not register or use domain names, social media handles, or usernames that incorporate the Brand without explicit written permission from Transcend Awards Limited.
8. Enforcement and Compliance
Transcend Awards Limited reserves the right to monitor and enforce compliance with this Policy. Failure to adhere to this Policy may result in revocation of permission to use the Brand and may lead to legal action if deemed necessary.
9. Requests for Permission and Questions
Users who seek permission to use the Brand or have questions regarding its usage should contact:
Transcend Awards Limited
Contact us through our contact page.
Email: services@transcendawards.co.uk
10. Changes to this Policy
Transcend Awards Limited may revise this Brand Usage Policy at any time. Users are responsible for regularly reviewing the Policy to ensure compliance with the most current version.
By using the Brand, Users acknowledge and agree to abide by the terms of this Brand Usage Policy.